Company News

Kanebo Scans the Globe for Growth

Beauty maker looks to expand in US and Europe.

Author Image

By: TOM BRANNA

Editor

The economy may be tough in Europe and the US right now, but the Japanese market has been slumping since 1989. No wonder why Japanese companies are looking beyond their home markets for growth. The latest to do so is Kanebo Cosmetics, who’s recently-installed president, Masumi Natsusaka, is eager to follow in the footsteps of Shiseido and Pola, which have found success outside Japan. Kanebo certainly has room to grow, as international sales account for just 10%of the business, with C...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters